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Head of Motorcycles

Location: Abingdon

Brand: Multi Brands

Salary: Competitive

Driver Licence Required: Yes


The role of the head of motorcycles is to develop a strategy to increase revenue and profit in all areas of the business in accordance with a growth plan, formulating retailer policies in compliance with legal and manufacturer guidelines and controlling the cash flow, stocks and assets to achieve a satisfactory return on investment. To ensure the retailer is adequately staffed, generating enthusiasm for the Brand Guiding Principles and Brand Values, ensuring managers and staff are committed to customer satisfaction and process excellence.


  • Develop, forecast and revise business plans; determine where improvements can be made and develop action plans in order to achieve ongoing retailer objectives.
  • Increase market penetration through effective planned marketing to support business growth.
  • Oversee the implementation of marketing and promotional activities and monitor their success through line managers.
  • Create and maintain a professional retail image through positive media exposure.
  • Ensure adherence to Brand operating policies and guidelines, including Retail and Wholesale standards.
  • Ensure all retailer employees and contractors operate within the law at all times.
  • Review pricing/discounting policies regularly.
  • Ensure adherence to Health and Safety and Environmental policies and procedures.
  • Develop and maintain relationships with Brand representatives, professional bodies, suppliers, statutory representatives.
  • Examine accounts, operating controls and composite figures to monitor performance, plan improvements and allow corrective action to be taken.
  • Set profit objectives within a specific time scale to ensure a budgeted return on investment.
  • Maintain stock turnover ratios, ensuring any increase in stock holding generates a sufficient profitable return.
  • Determine the reason for budget variances, including positive and negative variances.
  • Maintain effective control of expenses in line with budget objectives.
  • Recruit suitably qualified and experienced personnel.
  • Coach and develop job-related skills of managers to support improvement in their performance.
  • Ensure training needs are met and accurate records kept.
  • Establish and review salary scales and incentive schemes.
  • Develop and maintain an excellent working relationship with all management and staff.
  • Embody the Brand Guiding Principles and brand values in all interactions.
  • Communicate enthusiasm for the brand to all retailer staff and customers.
  • Ensure departmental managers record transactions accurately and timely onto the management information system.
  • Regularly review and communicate customer satisfaction results.
  • Ensure managers communicate customer satisfaction expectations to their staff.
  • Improve the quality of customer service and retention by enhanced facilities and improve technical skills and processes.


Knowledge and Skills

  • Exceptional customer service skills.
  • Strong leadership and communication skills.
  • Computer literate with good Microsoft office knowledge.
  • The enthusiasm and self-confidence to be committed to providing excellence.
  • Ability to prioritise workload, working methodically and systematically, making sensible decisions and working well under pressure.
  • Strong analytical thinking and problem solving.
  • Adaptability and self-motivation.
  • Ability to resolve issues and follow through on tasks.


  • A Level in Maths and English or equivalent.
  • HND / Diploma in Motor Vehicle Management or similar.


  • Previous experience in a similar role in the motor industry.
  • Proven track record in managing people and systems.
  • Experience / knowledge of modern business methods and controls.
  • Current driving license.

If you have any questions please get in touch by contacting or

Added: 23 December 2020

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