Audi RS 4 Avant | Cooling Down

Introducing the new ad campaign from Audi: ‘Cooling Down‘.

The ad shows you an exhausted Audi RS 4 Avant, back in its garage after being driven aggressively around a track. The only sounds are the sizzling brake pads and the crackling engine fan, while the exhausts glow deep orange. As the camera pans around the car, you’re meant to get a sense of how ferocious the Avant is as it’s rooted to its spot.

The ad, which you can watch below, is supposed to be a departure from 2017 ads which featured distinctive soundtracks and contentious driving.

Turn your speakers up and enjoy.