ŠKODA UK announces strategic partnership with Sir Bradley Wiggins

Added: 10 January 2017

Heritage ŠKODA have been huge supporters of Sir Brandley Wiggins from the beginning of his cycling career, it brings us great joy to hear ŠKODA UK and XIX Entertainment have announced a long-term strategic partnership with the legend himself.  

The three-year deal will see the former Tour de France winner and Britain’s most decorated Olympian appear in ŠKODA‘s new UK brand campaign which will be launched across TV, online, print and cinema in February.

As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.

ŠKODA started life as a bicycle company in 1895. Since then the brand‘s passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today, ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.