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About Us

Heritage Automotive has come a long way since we started back in 1996. Today, we are an award-winning organisation that’s seen rapid growth across the south west, covering Wiltshire, Dorset, Somerset, Cheltenham, Gloucester and Bristol. Our franchise sites represent some of the world’s most successful and recognisable automotive brands: Audi, Honda, SEAT, Jaguar, Land Rover, Skoda, Volkswagen and Volkswagen Commercial Vehicles.

The key to our success over the last two decades lies in our foundations: our people and our customers. We employ those who we believe have the right levels of performance, professionalism, and integrity; those who bring an outstanding level of customer service; and those who put the customers at the heart of everything they do.


Keep it simple, make it great!

Every person in each dealership is unique, yet we are all Heritage People. Despite our differences and our geography, Heritage People are one business and one team. Our success comes from every one of us pulling in the same direction towards the same end goal.


Our vision

The experience we give our customers and colleagues will make us the genuine business of choice.

You play a vital part in helping us achieve our vision. Everyone is expected to behave in a manner which supports this, every day, in every interaction. In return you can expect the same attitude and conduct from your colleagues.


Three key values underpin how we conduct ourselves in order to achieve our vision. We expect all of our colleagues to uphold our values and bring them to life each and every day.



“To set the highest standards, achieve great results in all areas, and deliver consistently outstanding experiences for our customers and colleagues.”



“To do the right thing, every time, regardless of who is watching or how much longer it will take.”


“To conduct ourselves in a manner which treats everybody with the courtesy and respect they deserve.”


Work with some of the most knowledgeable and passionate individuals the automotive industry has to offer

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